COLLABORATIVE CONCEPT EVALUATION
PLATFORM

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HOW IT

WORKS

Rationalize is a platform for setting up and running individual and survey-based evaluations using the Decision Matrix approach (also known as Pugh Decision Matrix and Weighted Scorecard).

The process, effectively, consists of 3 steps:

01

SETUP EVALUATION

​Provide some basic information

  1. List Concepts that you will be ranking

  2. List Criteria that you will be using to rank the Concepts

  3. Decide on whether you will rank the concepts yourself or solicit input from others

02

RUN
EVALUATION

Rank each concept against the criteria. 

  1. Score individually

  2. Score as a survey

03

ANALYZE
RESULTS

Get insights into the evaluation

  1. See how Concepts stack up

  2. Adjust the importance of each Criterion

  3. Understand how individuals voted

  4. Gain insights into whether there is agreement on certain Concepts

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DECISION

MATRIX

Rationalize is built with Stuart Pugh's Decision Matrix (also known as Weighted Scorecard, Grid Analysis, Pugh Matrix Analysis, and Multi-Attribute Utility Theory) as its theoretical backbone. The framework is used to evaluate various alternatives against a baseline using weighted criteria as an input into the decision-making process. The idea is to formalize the decision-making process, making it more rational. The framework can be used in business or personal decisions, though it is probably too time-consuming for day-to-day decision-making. 

Below is a basic example of how a decision matrix can be used to evaluate and select which vehicle to buy.

CRITERIA         WEIGHT            BMW 3                  AUDI A4               TESLA M3

COST                     5                       5                            3                             4

COMFORT             2                       3                            5                             2

SAFETY                 3                       1                            3                             4

TOTAL                                           34                          31                           36

 
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OUR

PRICING

STANDARD

Setup and launch individual as well as survey-based evaluations. The standard plan is perfect for those looking for a light-weight tool for collaborative and individual decision-making as well as for those looking to evaluate Rationalize for a more robust use

FREE

PREMIUM

The Premium plan includes all the functionality of the Standard plus in-depth evaluation analytics. Understand how different individuals voted, where support and resistance to certain ideas are, and figure out whether there is an agreement​ in the group about a certain course of action

$80/month

 
 
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ABOUT RATIONALIZE

WHY WE BUILT RATIONALIZE

We built Rationalize because we saw too many organizations struggle with implementing collaborative decision support tools as a part of their processes. While a lot of companies find the frameworks like Pugh Decision Matrix helpful in identifying their priorities, there were no "off the shelf" tools to perform these functions. As a result, many of these companies had to develop their own software, which is costly and inefficient. We thought we can address that need by developing an easy to use concept evaluation and decision tool that individuals and organizations can use to collaborate and make decisions together.

 
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REACH

OUT

We would love to hear from you. If you have any feedback to us, feel free to reach out using the form to the right.
Contact Us

© 2020 by Rationalize, Inc