COLLABORATIVE CONCEPT EVALUATION
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Rationalize is a platform for setting up and running individual and survey-based evaluations using the Decision Matrix approach (also known as Pugh Decision Matrix and Weighted Scorecard).
The process, effectively, consists of 3 steps:
Provide some basic information
List Concepts that you will be ranking
List Criteria that you will be using to rank the Concepts
Decide on whether you will rank the concepts yourself or solicit input from others
Rank each concept against the criteria.
Score as a survey
Get insights into the evaluation
See how Concepts stack up
Adjust the importance of each Criterion
Understand how individuals voted
Gain insights into whether there is agreement on certain Concepts
Rationalize is built with Stuart Pugh's Decision Matrix (also known as Weighted Scorecard, Grid Analysis, Pugh Matrix Analysis, and Multi-Attribute Utility Theory) as its theoretical backbone. The framework is used to evaluate various alternatives against a baseline using weighted criteria as an input into the decision-making process. The idea is to formalize the decision-making process, making it more rational. The framework can be used in business or personal decisions, though it is probably too time-consuming for day-to-day decision-making.
Below is a basic example of how a decision matrix can be used to evaluate and select which vehicle to buy.
CRITERIA WEIGHT BMW 3 AUDI A4 TESLA M3
COST 5 5 3 4
COMFORT 2 3 5 2
SAFETY 3 1 3 4
TOTAL 34 31 36
Setup and launch individual as well as survey-based evaluations. The standard plan is perfect for those looking for a light-weight tool for collaborative and individual decision-making as well as for those looking to evaluate Rationalize for a more robust use
The Premium plan includes all the functionality of the Standard plus in-depth evaluation analytics. Understand how different individuals voted, where support and resistance to certain ideas are, and figure out whether there is an agreement in the group about a certain course of action
WHY WE BUILT RATIONALIZE
We built Rationalize because we saw too many organizations struggle with implementing collaborative decision support tools as a part of their processes. While a lot of companies find the frameworks like Pugh Decision Matrix helpful in identifying their priorities, there were no "off the shelf" tools to perform these functions. As a result, many of these companies had to develop their own software, which is costly and inefficient. We thought we can address that need by developing an easy to use concept evaluation and decision tool that individuals and organizations can use to collaborate and make decisions together.