WHAT IS A DECISION MATRIX? 

Rationalize is built with Stuart Pugh's Decision Matrix as its theoretical backbone. The framework is used to evaluate various alternatives against a baseline using weighted criteria as an input into the decision-making process. The idea is to formalize the decision-making process, making it more rational.

What are the use cases?

The framework can be used in business or personal decisions, though it is probably too time-consuming for day-to-day decision-making. The example below provides a step-by-step guide to making a decision using a Decision Matrix approach.

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BUYING A NEW CAR

Decision Matrix Example

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